Know about SEO , SEM & PPC

Search Engine Marketing 

                       
SEM-  promoting a website or blog by improving search engine rankings through paid advertising (PPC)or SEO.

Types of search engine marketing -

There are two types of Search engine marketing -

1-search engine marketing

2-organic Search (SEO) Paid Search (PPC)

What is Search Engine Marketing ( SEM)?

SEO- is the process of influencing the visibility of a website or a web page in the unpaid results (natural, organic or earned) of a search engine. The main purpose of SEO is getting traffic from organic, natural, free, or editorial Search results on search engines.

what is pay per click (PPC)?

PPC - pay per click is the medium of which advertisers pay a fee each time one of their ads is clicked. we can say It is the process of driving traffic to your website or blog by purchasing ads and showing traffic to your website or blog by purchasing ads and showing higher in the auctioned area of Search results of popular search engines.